Seminar titled ‘Interdisciplinary, Knowledge Integration and Diffusion in Business Research’ held at the Department of Business Administration, Premier University.
Seminar titled ‘Interdisciplinary, Knowledge Integration and Diffusion in Business Research’ held at the Department of Business Administration, Premier University.
A seminar titled ‘Interdisciplinary, Knowledge Integration and Diffusion in Business Research’ was organized by the Department of Business Administration of Premier University at the central auditorium located in Dampara. The seminar was held on 01 December 2025, Monday, at 3:00 PM. The honorable Vice Chancellor of Premier University, Professor S. M. Nasrul Quadir, was present as the Chief Guest. The keynote speaker was Professor Dr. Sohel Azad of the Deakin Business School, Deakin University, Australia.
In his speech, Chief Guest Professor S. M. Nasrul Quadir said that in today’s world, various branches of business education and research are interconnected. The importance of interdisciplinarity and knowledge integration is increasing day by day in every area of business administration, especially in research. This integration helps generate new ideas, innovation, and relevant solutions, which are essential for achieving business success in the current global environment. He stated that today’s seminar is timely and added that it is a proud moment for the Department of Business Administration and the university to be discussing significant areas of research at both the national and international levels.
From the keynote presentation of Professor Dr. Sohel Azad of Deakin University, Australia, it was learned that his new research analyzed over 500,000 articles and nearly 10 million citations, revealing that business research is still largely confined within its own disciplines, despite the global encouragement toward interdisciplinary research. The connection between accounting and finance is strong, economics depends heavily on econometrics and statistics, while marketing and management draw more knowledge from non-business fields. Diversity analysis shows that knowledge diffusion is higher than knowledge absorption across all fields. As a result, strong evidence is essential before making major structural or policy changes in business disciplines, especially when significant funds are invested in knowledge development.
Present at the seminar were:
Professor M. Moinul Hoque, Associate Dean, Faculty of Business Studies, Premier University
Seminar titled ‘Interdisciplinary, Knowledge Integration and Diffusion in Business Research’ held at the Department of Business Administration, Premier University.
Seminar titled ‘Interdisciplinary, Knowledge Integration and Diffusion in Business Research’ held at the Department of Business Administration, Premier University.
Seminar titled ‘Interdisciplinary, Knowledge Integration and Diffusion in Business Research’ held at the Department of Business Administration, Premier University.
A seminar titled ‘Interdisciplinary, Knowledge Integration and Diffusion in Business Research’ was organized by the Department of Business Administration of Premier University at the central auditorium located in Dampara. The seminar was held on 01 December 2025, Monday, at 3:00 PM. The honorable Vice Chancellor of Premier University, Professor S. M. Nasrul Quadir, was present as the Chief Guest. The keynote speaker was Professor Dr. Sohel Azad of the Deakin Business School, Deakin University, Australia.
In his speech, Chief Guest Professor S. M. Nasrul Quadir said that in today’s world, various branches of business education and research are interconnected. The importance of interdisciplinarity and knowledge integration is increasing day by day in every area of business administration, especially in research. This integration helps generate new ideas, innovation, and relevant solutions, which are essential for achieving business success in the current global environment. He stated that today’s seminar is timely and added that it is a proud moment for the Department of Business Administration and the university to be discussing significant areas of research at both the national and international levels.
From the keynote presentation of Professor Dr. Sohel Azad of Deakin University, Australia, it was learned that his new research analyzed over 500,000 articles and nearly 10 million citations, revealing that business research is still largely confined within its own disciplines, despite the global encouragement toward interdisciplinary research. The connection between accounting and finance is strong, economics depends heavily on econometrics and statistics, while marketing and management draw more knowledge from non-business fields. Diversity analysis shows that knowledge diffusion is higher than knowledge absorption across all fields. As a result, strong evidence is essential before making major structural or policy changes in business disciplines, especially when significant funds are invested in knowledge development.
Present at the seminar were:
Professor M. Moinul Hoque, Associate Dean, Faculty of Business Studies, Premier University
